Beat the Heat is a Hot Chicken Challenge that tests just how much of our Howlin’ heat level can be handled. Our Howlin’ Hot heat level is made up of Ghost Pepper and a spicy secret ingredient… Let’s just say this: the heat keeps growin’ as ya’ keep goin’!

Participants are tasked with eating 3 Howlin’ Hot chicken tenders. No drinks or sauces of any kind are allowed during the challenge – it’s all spice and no brakes. Participants have 10 minutes to eat the tenders, and if they get through all 3, they’ll receive various prizes and be featured in the Howlin’ Hall of Fame.